Corporate New Year’s Goals

Posted on 12/29/2016 by admin   | No Comments

Corporate branding chocolate business cards and client giftsWith New Year’s Eve just around the corner you’re probably thinking about your New Year’s Resolution. Maybe you have decided that this is the year you get that hard-earned and well-deserved promotion, or maybe you just want to spend more time with your kids. Whatever your personal New Year’s Resolution is, we are sure that it’s fantastic! But can you use the New Year’s Resolution for business? Absolutely! It just works a little differently than a personal goal.

The first step in your New Year’s Business Plan should be to define your goals. Sit down with your employees, business partners and critically think about different things you want to achieve or to improve in your business. It could be that your employees have noticed things like customers really want to be able to order your product online, or have an online chat for help on your website. The point is your employees interact with customers on a daily basis, so they know what they want. Or perhaps your goals are to increase profits by 15%, whatever your goal is, make sure it is clear and well defined and that everyone involved in your business is on the same page.

Next, put in place a plan. It is great that you want to make customer care a priority for the year, or to raise your revenue, but how are you going to do this? You need a game plan. Again, take a minute to discuss this with the people involved in your business. Maybe the answer to raising profits is offering more online promotions, or creating a rewards club for loyal customers to encourage purchases. It could be that there is no one way of achieving your business goal, but multiple ways that will work together. By getting everyone involved in the planning process, you are sure to get tons of ideas on just how to achieve your yearly goal.

Once your plan is in place and happening, make sure to review it. Ask your employees and business partners what’s working and what isn’t, because the more you perfect your plan, the easier it will be to accomplish your business goals. You might have to fine tune your plan depending on how it is working so far. Or you may find that your system is working perfectly, either way it is still important to review any changes you make to your business and measure their effectiveness.

Sometimes that answer to your business New Year’s goal is marketing. So let Suzi’s Sweet Shoppe help with your overall sales and marketing goals, for client retention, new business development and employee rewards.  Our customized gift baskets, corporate branded logo products and delivery services can make your company stand out from the competition.  For more information on our corporate services and how you can utilize our products and branding services to help increase your business in the coming year, please click here.

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Get Your Stocking Stuffers!!!

Posted on 12/20/2016 by admin   | No Comments

christmas gifts and stocking stuffers“The stockings were hung by the chimney with care, in hopes that Saint Nicholas soon would be there.” This iconic line from ‘Twas the Night Before Christmas is known to thousands world-wide, but why exactly do we hang up stockings on Christmas Eve?

Legend has it that this Christmas tradition comes from the original St. Nick himself, Saint Nicholas of Myar. In life, St. Nick was the Bishop of a small community, Myar, and he felt it was his duty to give to the poor and to help the people of his community in any way possible. So, when a poor farmer was afraid he would not have enough money to marry off one of his daughters (back in those days there was a dowry) St. Nicholas stepped in to help. St. Nick waited for nightfall and for the daughters to hang up their stockings at the chimney to dry after washing before he threw handfuls of gold coins into their stockings from the window! This gave the girls plenty of dowry money, and it wasn’t the first or the last time that St. Nick would do something like this. In fact, St. Nick used to leave poor children presents in their stockings at night, and food and money to help poor families. He always performed his good deeds at night to keep his identity a secret, as he wanted to remain anonymous, no one really knows why. After word of the mysterious St. Nick’s good deeds got out, the tradition of leaving gifts in stockings spread throughout Europe and gave birth to our traditions of Santa Clause and Christmas stockings. So for the record, yes Santa Clause is real, or at least was in 240 A.D.

Today, stockings are still hung with care and stuffed with toys and goodies by jolly old St. Nick! Some of our favorite things to find in our stockings are: gift cards, novelty gifts, and of course, chocolate! Christmas themed chocolates, like Christmas tree lollipops, chocolate dipped candy canes and mini chocolate Santas are always a favorite. Maybe you want to give a little more sophisticated chocolate stocking stuffer to a special someone? Why not give them a box of decadent truffles? It is a little bit more romantic and still oh so tasty. Some other great chocolatey goodness for stocking stuffers are: hot chocolate spoons, chocolate Christmas wreaths, and a chocolate soldier!

Stocking stuffers are meant to be fun, tasty and creative, so stop into Suzi’s Sweet Shoppe today for all your stocking stuffer needs! Or shop from the convenience of home right here!

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‘Tis the Holiday Season

Posted on 12/01/2016 by admin   | No Comments

holiday gift baskets with chocolateTurkey day is behind us, and there are only a few weeks until Christmas and Hanukah and then New Year’s Eve will bookend 2016. With the holidays comes a ton of parties and celebrations with friends and family, which also means a ton of hosting, potluck-ing and gift giving, but never fear because we have a few tips that are sure to help you out this holiday season.


Hosting a big dinner with family and friends is a great way to celebrate the holidays. And there is a certain amount of pride in all of your family and friends coming together to enjoy a meal that you cooked. However, if you aren’t cooking, maybe bring a hostess gift? Something that your host and the other guests can enjoy. It’s a great way to celebrate and say thank you to your host or hostess. It doesn’t have to be fancy, maybe some wine or a dessert, like a chocolate covered pretzel basket or platter. Whatever you decide to bring, it will be appreciated.


Potlucks are a great idea because it saves whoever is hosting a lot of time. The only problem is what do you bring? Well, there is one thing people can always use more of: dessert! Because it is the holidays, make sure you bring enough to feed all of the guests, or to make sure everyone at least gets a taste. Something that everyone loves this time of year is fudge. It looks great, tastes amazing, and comes in enough flavors for there to be something for everyone to enjoy. Plus it isn’t a big heavy dessert, but is still sweet. Also if you aren’t making it at home, you can easily find fudge platters this time of year at your local chocolate shop.

Gift Giving

The holiday season is the season of giving, but sometimes there are just so many people to buy for. Instead of worrying about getting your second cousin on your mother’s side who you see once a year something that they are interested in, give a foodie gift. Everyone loves food, so you really can’t go wrong with a fruit basket, chocolate basket or holiday candy gift. They are great gifts that can be put out at parties, shared with family and friends or hoarded all for yourself. Plus, they are easy to send anywhere in the country. All you have to do is order the basket and have the address of your intended recipient at the ready.

The holidays are one of the most fantastic and special time of the year. So we hope these little helpful hints make all of your holiday shopping merry and bright. And if you need any last minute hostess gifts, holiday presents or just something to bring to a potluck, check out the Suzi’s Sweet Shoppe website or stop into the store today! From our family to yours, happy holidays.

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Suzi’s Holiday Gift Guide Makes Holiday Giving Easier!

Posted on 11/22/2016 by admin   | No Comments

holiday gift giving guideThe holidays are fast approaching! Thanksgiving is this week already and the December holidays are right around the corner! At this point you are probably starting to think about your holiday shopping and are trying to find that perfect gift for everyone on your list. Let us help inspire you with our annual gifting guide. We have something for everyone on your list, no matter whether you are giving corporate or personal gifts.

Gift baskets and boxes

Whether you want to send a little bit of chocolatey goodness or a ton, Suzi’s knows exactly what you need. Gift boxes and baskets are great for clients, neighbors, and distant relatives. They can be personalized with corporate branding, or a personal note, so you don’t have to worry about making sure they know it’s from you. A gift basket or our tower boxes are a sweet treat that everyone can enjoy!

Gifts for kids

Sometimes you just need some extra stocking stuffers, or a smaller gift for the first night of Hanukkah to go along with something else. The answer? Chocolate. It’s a sweet treat that makes every kid happy and we at Suzi’s have all sorts of fun holiday chocolates! Snowmen and dreidels are just a few of the holiday chocolates we have, but there is sure to be something for everyone.

Teacher gifts

The holidays are a great time to show your appreciation to all of the teachers in your life, but instead of getting them a generic best teacher gift, get them something a little more unique, and sweet. Hot chocolate spoons are a great gift for teachers. These decadent spoons are meant to be dipped and stirred in hot chocolate to add just a little bit more sweetness. You could also gift your teachers some traditional holiday candies, like peppermint bark and ribbon candy, these treats are sure to set your gift apart from the pack, something your teachers will appreciate.

To make your holiday shopping just a little sweeter, Suzi’s will have special deals for Black Friday (11/25) and Shop Small Saturday (11/26)! Can’t make it into the store? No problem! Suzi’s Sweet Shoppe is online and on Cyber Monday (11/28) we’re offering free shipping via USPS on orders of $50 or more! So check off everyone on your list with gifts of chocolate and spread holiday cheer! And hey, there isn’t a rule that says you can’t get something sweet for yourself. Stop by the store or visit us online today!

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The Sweet Treat of Halloween

Posted on 10/21/2016 by admin   | No Comments

Candy Corn - Halloween candyThere is one candy that everyone seems to have a strong opinion about. Typically people fall into one of two camps over this treat, you either love it or you hate it, its candy corn! Personally, we at Suzi’s Sweet Shoppe fall into the camp of loving the stuff. Which is why we are bringing you the fascinating history of candy corn.

Candy corn got its start in the 1880’s when it was invented by George Renninger of Philadelphia. At the time Renninger was working for the Wunderlee Candy Company, BUT Wunderlee did not keep the secret to the sweet treat for long. The recipe was bought at the turn on the 20th century by The Goelitz Confectionery Company. When The Goelitz Company first acquired candy corn, they were actually calling it Chicken Feed, due to its shape and color. The company even marketed the treat with a rooster as the mascot and the tagline “something worth crowing for”. Today, The Goelitz Company is known as The Jelly Belly Co., which still produces and sells candy corn. In fact, Jelly Belly, holds the record for being the company to produce candy corn for the longest. Jelly Belly even has a candy corn flavored Jelly Bean to honor its candy corn roots!

The making of candy corn hasn’t really changed since the 1880’s. It is a mixture of fondant, sugar, marshmallow crème, vanilla extract, and corn syrup. The mixture, of basically sugar, is melted into a slurry of sugary goodness before it is molded and then dyed to its iconic orange, yellow, and white color. Now you’re probably wondering how candy corn can possibly be okay to eat, it is sugar on sugar after all. Surprisingly, candy corn is fat free and is only a 140 calories per handful, and that’s a heaping handful too.

Candy Corn is such an iconic treat that there is even a National Candy Corn day, which is October 30th, not surprisingly, the day of candy corn, is the day before Halloween, which is the holiday most associated with the candy. In fact, the National Confectioners Association estimated that 35 million pounds, or 9 billion pieces, of candy corn were produced in 2015. We should tell you that this is not just around Halloween time, no, candy corn is actually marketed all year long, and there are even different colors for different holidays. Around Thanksgiving, you can get candy corn that’s orange, white and brown, the brown being chocolate flavored. Christmas? Green, white and red, candy corn is made, and given the appropriate name of Reindeer Corn. Valentine’s day? There’s Cupid Corn, which is pink, red and white. No matter the holiday, candy corn is always in season.

Candy corn is definitely one of our favorite treats here at Suzi’s Sweet Shoppe! So stop in today to pick up your candy corn and while you’re here, check out our other sweet treats (no tricks!) for Halloween.

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Think Pink This October with Suzi’s Sweet Shoppe

Posted on 10/11/2016 by admin   | No Comments

October is a busy month! With the start of fall there is Rosh Hashanah, Yom Kippur, Columbus Day, AND Halloween, just to name a few things that go on in October. But October is important for a completely different reason as well: its Breast Cancer Awareness Month!

There are multiple breast cancer awareness organizations, such as the National Breast Cancer Foundation and The American Cancer Society, each with its own focus and mission. Some advocate for teaching women how to self-check their breasts for lumps, others focus on raising money for research and prevention. However, there is one local charity that does something remarkable. Breast Intentions is a Middletown charity* run by cousins Erika Rech and Mike Ruane that raises money to help women and their families affected by breast cancer make it. These local angels ensure that families affected by breast cancer won’t fall behind on living expenses. In addition to this the cousins also raise money for wigs, transportation to and from treatments, prosthetics, clothing and food.

Breast Intentions began when the cousins experienced firsthand just how devastating breast cancer can be. Within the same year, two of their family members were both diagnosed with stage 3 and stage 2 breast cancer. Erika and Mike wanted to help their family, and so they began making t-shirts and raising money to pay the bills. Their experiences led them to create Breast Intentions and now they have chapters in New Jersey, Massachusettes, Illinois and New York!

So how can you help? Easy. Think Pink with Suzi’s! This month Suzi’s Sweet Shoppe will be featuring a “Think Pink Corner” where you can purchase chocolates in support of Breast Intentions.  We’ll be donating 50% of the proceeds for anything purchased in our Think Pink collection. Suzi’s will have different breast cancer awareness products in addition to their sweet, decadent chocolates. So run down to Suzi’s Sweet Shoppe this month and Think Pink!

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Celebrate American Business Women’s Day

Posted on 09/22/2016 by admin   | No Comments

Susan Hordych and her Mother, both women entrepreneurs.

Happy American Business Women’s Day! On September 22, 1982, the American Business Women’s Association sponsored the first ever American Business Women’s Day. It was recognized by Congressional Proclamation in 1983 and 1986. It is a day to bring together businesswomen of diverse occupations and to provide opportunities for women to help themselves and others grow personally and professionally through leadership, education, networking and national recognition. Many of our local chambers of commerce and business organizations have created committees and chairs for professional women to share their experience, knowledge, and strategies for success with other women in business.

Today is a day to honor and reflect upon the contributions and accomplishments of the millions of women in the work-force and the millions of women business owners in the United States. Did you know that as of 2012 women owned almost 10 million businesses and employ 19.1 million workers? That’s one in every seven employees! Women-owned businesses account for $2.5 trillion in sales, and according to this article in Forbes Magazine, women own 36% of all businesses (according to the 2012 U.S. Census) – that’s an increase of 30% since 2007!

It is my honor and privilege to be among these statistics as a woman-owned business. I would like to recognize the many women business owners that I know, work with, and collaborate with who are following their passions and adding to the successes of women-owned business throughout the country.  Suzi’s Sweet Shoppe is my passion, my pride, and will one day be my legacy to my children and their children. Let’s celebrate our fellow women-owned businesses today!

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The Short and Sweet Life of a Chocolate Covered Strawberry

Posted on 09/19/2016 by admin   | No Comments

chocolate covered strawberries NJRomantic. Decadent. Sweet. Juicy. These are just a few words to describe one of our customer favs here at Suzi’s Sweet Shoppe: Chocolate Covered Strawberries! But these little morsels of goodness are a lot more complicated than it seems, so we’ve decided to give you a How It’s Made of chocolate covered strawberries.

It starts with the strawberries. You want them to be firm and ripe enough for flavor, but not mushy, because no one likes a mushy strawberry. Plus, the ripeness of the strawberries will affect their shelf life. Typically, a chocolate covered strawberry will last up to three days if covered and refrigerated, but a mushy strawberry is sure to shorten the lifespan of your sweet treats! What if your strawberries are a little under ripe? Wait. Sure, they will last longer, but if you plan on serving the strawberries within 24 hours your strawberries will be too hard and lack that delicious sweetness. At Suzi’s Sweet Shoppe we use nothing but Grade A strawberries, locally sourced when they are in season, and we make them to order, so you get the freshest chocolate covered strawberries possible.

Chocolate pros, like the experts at Suzi’s Sweet Shoppe, know that if the strawberries are too cold, the chocolate will cool on the skin of the fruit too fast, so before going for the chocolate, the strawberries are left out to become room temperature. After this, the strawberries are dipped and twirled in chocolate. For this to be done easily, the stems are sometimes left on the strawberries during the dipping process, which is great for a fancy look. At Suzi’s we remove the stems and dip the entire strawberry in our decadent, homemade chocolate. After the strawberries are dipped in the chocolate they are placed onto a tray lined with wax paper and then put into our cooling tunnel. From here the chocolate covered strawberries are ready to enjoy! Yum! Once you get your chocolate covered strawberries home it’s time to eat up those little bites of heaven!

Chocolate covered strawberries are one of the sweetest and most romantic treats around. They make great gifts, and are amazing on platters for your party, group or organization event. We can take orders online or by phone in advance, but only need a couple of days in the event of an emergency. And we always have some in-stock, so make sure to stop on into Suzi’s Sweet Shoppe and treat yourself to something sweet!

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How to Maximize the Last Days of Summer

Posted on 08/18/2016 by admin   | No Comments

things to do in middletown njWell it is that time of year again. Back to school. This can be both a joyous and sad time of year, summer is coming to an end, the kiddos have to go back to school, and there still feels like so much you want to do this summer. Here at Suzi’s Sweet Shoppe we understand the end of summer and start of school rush, so from our family to yours here are some of our favorite day trips and activities for the last days of summer.

Enjoy the Beach One Last Time

This one might seem kind of obvious, especially if you’ve been hitting the beach all summer, but hear us out. That last week of August and the first week of September are golden beach times. The tourists are dwindling down, so the beaches feel almost empty, and all of the fun boardwalk activities are still in full swing, so take advantage of some summer sun and cool ocean breezes, tourist free.

The Monmouth Museum is Hands-On for Kids

Located on the Brookdale Campus on Newman Springs Rd. in Lincroft, NJ, the Monmouth Museum is a great place to take the kids, because it is a museum designed for kids! With fun and interactive displays the Monmouth Museum inspires kids to learn about their world, create crafts from recyclable materials, and even has a play area! This is a great place to go on those scorching August days or even when it’s too rainy to be outside.

Play with Penguins at Jenkinson’s Aquarium

Located on the Point Pleasant Boardwalk, Jenkinson’s is fun for kids of all ages. With sharks, seals, and of course clown fish like Nemo, it’s a great way to entertain the kids. Plus there is even a touch tank where the kids can get a little more hands on with some of the sea life, such as urchins and star fish.

Hit Up Some Local Parks

There are so many awesome parks located around Middletown, so why not hit them up for some hiking? Bicentennial Park features some great hiking whereas parks like Applebrook and Bodman feature soccer fields, restrooms and playgrounds. It all depends on what you are looking for. You can even explore several parks throughout the week, sort of like a Park Crawl event! The point is to soak up some summer sun with the kids, before the school year starts.

Smell the Sweetness at Suzi’s Sweet Shoppe

Suzi’s is a great place to stop in, relax and grab yourself and the kids a sweet treat, especially if you’ve been out all day back to school shopping. Nothing can brighten the mood better than chocolate! So make sure to treat yourself and the kids to something sweet to ease the pain of going back to school. Might we suggest some chocolate covered Oreos, pretzels or our version of the Mallowmar, Daddy’s Favorite?

chocolate covered pretzels middletown nj

Going back to school doesn’t have to be all back to school shopping, pencils, notebooks and last minute summer reading, it can be just as fun and eventful as the beginning of summer! So embrace the last few days of summer vacation and hit up some of these great Jersey Shore hot spots! And if you can’t make it in to the shoppe for a sweet treat, you can always place your order online!

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Suzi’s Guide to All Occasion Gift Giving

Posted on 07/25/2016 by admin   | No Comments

gift baskets and party plattersGifting is something that isn’t just for the holidays, sometimes it’s nice to send a little thank you gift, or maybe you’re attending a summer barbeque and don’t want to show up empty handed. But what do you bring? And when is it appropriate to? Never fear! Because we are here to give you a definitive guide to help answer these gift giving conundrums.

  1. The Thank You. Sometimes people just go the extra mile for you, and in those situations it can be really difficult to thank them properly. You feel like a card just isn’t enough, but at the same time you don’t want to make what might be a professional relationship or a working relationship weird. Don’t worry because there are some gifts, like for teachers or the stellar concierge, which feel personal, but don’t blur that relationship. Food is a good way to go here, like a chocolate platter, it doesn’t have to be big or expensive, just something to say thank you for all the hard work you do or maybe thank you for being there as a friend.
  2. The Summer Bar-be-que. If you’re like us, then we understand your plight with dinner parties and bar-be-ques. Everyone always says you don’t have to bring anything, but you hate showing up empty handed, like it will somehow insult your hosts. This is another one of those situations where is it okay to show up with some type of dessert or maybe a side dish. Again, nothing fancy is necessary, the point is that you are showing your appreciation for being included.
  3. The Just Because. Ever be out and about and you see something that reminds you of someone? Either a friend or a family member and you just think, “oh this would be perfect for them”? Well sometimes it’s just nice to pick something up just because. You don’t always have to have a reason for getting someone a gift. They could have just been on your mind.
  4. The Business Savvy. It is really difficult to stay fresh and relevant in today’s fast moving world, with people catching Pokémon on their cell phones and everyone going a million miles an hour all the time. It’s important for businesses to stay savvy in this tech world, and to let their clients know they appreciate their business. One way to do this is to send a little care package of sorts to your clients. It lets your clients know that you appreciate their business, but it also serves as a calling card, a reminder that you have a working relationship that you are invested in from a business standpoint.
  5. The Anniversary. People have anniversaries all the time, but these can be applied to businesses as well. Maybe you have been working with a client for five, ten, fifteen, or twenty years now, why not send a gift as a thank you for so many years of business? It’s a great way to acknowledge your professional relationship with your client and show your appreciation.

Now for the biggest conundrum of them all: what do you bring or in some cases, gift? Especially in a more professional relationship it can be hard to find a meaningful, but yet not too personal of a gift. The best way to avoid this hiccup? Gift food! Offices love getting platters of chocolate assortments with chocolate covered cookies, pretzels, and fudge. It is a great way to boost morale, and be remembered. On a more personal relationship level, gifting/bringing food is something everyone can enjoy. Chocolate is a great idea in this instance, because who doesn’t love chocolate? Plus it is easy to get a gift basket, or an assortment of treats to suit all of your needs, especially at Suzi’s Sweet Shoppe. So check out our website today.

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